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Avalon Capital advises Priority Software on the Purchase of Optimize Group 

19 March 2019

Priority Software designs and develops ERP’s for small to medium-sized companies.  Over 8,000 organizations across the world use Priority’s ERP software solutions.   Based in Israel, Priority Software is quickly expanding in market share throughout Europe and North America.


Optimize Group provide both standard and customized ERP, as well as other business software and optimization support services. These include advanced Business Intelligence (BI), Customer Relationship Management (CRM) services, Business Process Management (BPM), e-commerce, and consultancy services. The company serves over 1,000 customers from various market sectors. 


The acquisition will enable Priority Software to expand its operations in Europe by leverage Optimize’s existing infrastructure, extensive market experience and expertise, professional team, and customer support center. Following the deal, Optimize will become an independent unit within the company.


About Priority Software


Priority Software provides end-to-end business management solutions for organizations of all sizes in a wide range of industries, improving business efficiency and the customer experience, providing real time access to business data and insights in the cloud, on premise, and on-the-go. The company has offices in the US, UK and Israel and a global network of business partners.


About Clairfield International


Clairfield International ( provides corporate finance advisory services, mainly in cross border mergers and acquisitions. Clairfield is a global investment banking firm headquartered in Europe with over 30 offices in over 20 countries operating through partner-managed entrepreneurial firms. For further information please contact: Press office, Clairfield International, tel: +34 93 487 0330, email:

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